Happy New Year!
I returned from the holidays to a number of fun news stories summarizing 2007 IT events (check out #13), the past year in CRM innovations (see #2), and making predictions for 2008. Most notable was the story CIO Insider ran a few days ago: How to Do CRM Online: Three Big Ideas for 2008
I think this article brings up a few key points that align well with a number of our goals at Concursive: know our customers, listen to our customers, and protect our customers. As 2008 develops we will continue to put focus on each.
Happy New Year!
Posted by Michael Harvey on October 15, 2007 7:35 PM EDT
Google’s recent announcement of Android, the open source development platform for mobile devices, is a fascinating new move in mobile software and as I see it, an important step in the ongoing evolution of next generation CRM (Customer Relationship Management).
Take a look at Mobile Opportunity’s post which breaks down the details of Android.
From a technical standpoint, I think it makes a lot of sense that Android’s fundamental platform architecture is Linux and Java, with a SQL database, because of its advantages with security, cross-platform portability, and general robustness. From a business standpoint, I’m thrilled that Google chose this platform because it is precisely the same architecture that we used to build Centric CRM. With all the advantages of the Java platform, there’s no question why we--and Google--chose it as the basis for enterprise-level applications.
Here at Centric we have several rules of thumb. One of my favorites is never cast your beta net too wide, which seems to be happening in the CRM market recently.
The beta testing system is about bringing a select number of users into the vendor's fold in order to get a close communication between user and the developers. This not only helps the vendor with the trickier aspects of fine-tuning, it also ensures that end users are crystal clear on what they are using at the stage it is at. The final version might be right round the corner, but what if the company responsible for the beta keeps moving the corner? Without complete insider knowledge, customers simply can’t predict what will and won’t break when the final code ships.
There aren’t many serious, high growth, venture-backed technology companies here in Hampton Roads, VA.