Open source software can justifiably claim to have spawned one of the most vibrant and intelligent communities in existence. The main tenet of the open source community—and this should go without saying—is openness, running from the decisions made by the higher echelons of management at open source software companies down to the very bedrock of the code itself. This tenet has turned the traditional marketing cycle on its head.
As more companies embrace an open culture, there are fewer rumors about potential deals, releases and products, and this positively affects the quality of products. This is not to say that rumor mongering no longer exists: gossip and speculation accompany all healthy communities—it comes with the territory. There is, however, more knowledge of what is happening internally within each company in the open source space, than in other sectors. Dana Blankenhorn recently pointed out in a blog posting;
“What passes for rumor is speculation over the importance of things which have, in fact, happened. Even among proprietary vendors.”