Why You Shoud Be Blogging

Posted by Phil Kessler on March 16, 2009, 9:15 AM EDT

So you might be thinking-

• My customers don't know what a blog is
• I  don't have the time to blog
• What would I say, anyway.

Let's take them one at a time -

My customers don't know what a blog is

You're probably right - MANY of your customers probably don't know about blogs, but SOME of them do, and for them it can  be very helpful to provide timely information that they can read and maybe tell others about, in person or by creating a link to your blog.

I don't have time to blog

Time is scarce, but 10 minutes a day three times a week is all you need to produce simple messages aimed at building a Community of users around your business and inviting them to add content for the benefit of all.

What would I say, anyway

You don't have to stick to happenings in your business.  Tell them about new ideas in your industry, what people are talking about in the company, your last fishing trip.  The idea is to get propsects comfortable with you and your company. 

Concourse Connect provides a set of easy to use tools that allow businesses to start online community building and social marketing quickly and inexpensively.  Social networking has become a driving force for all kinds of businesses, large and small.