ConcourseSuite

PostgreSQL Java

Email Marketing

Posted by Phil Kessler on March 16, 2009 8:40 AM EDT
Phil Kessler photo

Identify Your Targets

Email marketing can be an effective tool to grow your business when the group you are contacting has been carefully segmented by certain criteria you decide is the most effective way of identifying prospects. 

In your business, it may be size of the prospect, how long a company has been in business, or the prospects associations with other customers .  The important thing is you must look at your business and decide what characteristics are most important for a prospect to have when introducing them to your products and then tag each one with a one or more of those attributes when entering them into your customer database. 

Concourse Suite makes it easy to enter contact information and assign multiple Contact Types to each one.  If your business sells to individuals, you can enter their information and assign the Contact Types you've decided are the most important to your marketing efforts.  If your customers are companies, you can assign individuals to those companies, enter specific contact information and Contact Types to each, and create groups of Contacts to market to.

Identifying markets and targeting specific groups who are more likely to have a need for your specific products is a more effective way to build your business and increase your revenue.

There is 1 comment

Comments

 

At IMA Financial Group, we've found it particularly useful to customize our Contact Types (which is simple and only takes a couple minutes in Concourse Suite) to make it easier for our Sales teams to clearly identify prospect needs, to target Opportunities, and to collaborate effectively on cross-selling.

Default user photo
Brian Comerford

9 years ago

Sign in to add your comment.

Recent Posts

ConcourseSuite CRM 7 is Now Available
What's new in 7? Administrative users of CRM 7 will immediately notice a new Orders Module...
read more
ConcourseSuite 6.2 Now Available
ConcourseSuite version 6.2 has been released. This is a minor release with improvements to...
read more
ConcourseCloud CRM: The easiest way to get started with ConcourseSuite
Today we're announcing that ConcourseSuite is available as a cloud service. What makes this unique,...
read more
ConcourseSuite 6.1 Now Available
ConcourseSuite reaches version 6.1. CRM users will notice improvements to the Leads and Marketing...
read more
What is ConcourseSuite 6.1?
ConcourseSuite 6.1 is all about product consistency and stability. The 6.1 release is in active...
read more
ConcourseSuite CRM 6 Portals
In CRM 6, we continue to use Java JSR-168 portlets and have expanded the areas in which they can be...
read more
The SFA of CRM
It's the Simple Things that Make CRM a Compelling Solution SFA, Sales Force Automation, in one of...
read more
Managing Leads
Leads are Valuable - Don't Leave Follow Up to Chance How does your company get it's leads -...
read more
Email Marketing
Identify Your Targets Email marketing can be an effective tool to grow your business when the group...
read more
Big CRM on a Small Budget
On our Concursive Professional Services blog we’ve talked about a number of great tips to get the...
read more

Go to blog