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Why now for the name change?
For some time, our vision and product development have been expanding beyond the bounds of "traditional" CRM. CRM traditionally focused on aggregating large amounts of customer data segregated into the three silos of salesforce automation, marketing automation, and customer service. For those who actually are familiar with the term CRM, it often brings to mind visions of large, late and over-budget IT projects enacted by big companies. For many, if not most, business people in the mid-market, they do not even know what the term means.
What we have been building and what we are now actually shipping with the 5.0 release of our main application, ConcourseSuite, is a complete front office solution that includes capabilities that are associated with traditional CRM, to be sure, but also includes capabilities like web content management, enterprise content management, team collaboration, and even business to business networking. We wanted a name for a company that reflected this much broader mission and set of capabilities. Shipping a brand new version of our main product seemed like the ideal event for announcing the new company and product names.
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