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How do you think it will change the market's perceptions of your products?
Your phrase, the market's perception of a company's products is basically the text book definition of "brand." So what we are talking about here is our brand. Building a successful brand is longterm process that depends on many factors including corporate identity elements (name, logo, colors), customer experiences with the company's products and, increasingly, the ability to actively participate in some sort of ecosystem that forms around the company. I think our new name does several positive things. First, it eliminates any limiting or even negative associations that might exist around the term "CRM." Second, it explicitly, if subtly, states our mission which is to create a dynamic fusion of capabilities that empower today's businesses. We are fortunate in that our company and our products are centrally positioned in one of the most exciting areas of business today, namely, this running together of people and businesses and communities online. We are sitting right at the epicenter of the convergence of software, communications, and services. We are a small company and so our brand is not yet widely known. As we continue to ship great products that really help a wide range of businesses grow and thrive, I think the market's perception of our products will evolve apace.
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