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Connecting Franchises: The Extended Enterprise
Posted by Michael Harvey on February 22, 2008, 8:15 AM EST
In conjunction with a recent piece of Concursive news
, today I wanted to talk about franchise operations to discuss the importance CRM solutions can make in connecting such "extended enterprise." It is no secret that a franchise company's brand and reputation among its customers can often be measured in the sum, strength, and consistency of messaging throughout its stores.
Yet relying on each individual franchise to implement a solution consistently is probably unrealistic.
