;)
John Jantsch from Duct Tape Marketing
, one of the sites we listed on the blog roll last week, wrote an interesting piece on customer focus during a recession. Similar to the post I wrote recently, John points out the importance of strengthening customer relationships to push through a recession.
I recently came across an article titled “Using CRM to Win in a Recession” from CustomerThink.com. The article has a list of tips relating the importance of focusing on CRM during a down economy. The list makes some strong points but I have a few thoughts of my own to add.
As social networking becomes more commonplace, it is steadily creeping into the business environment. Companies have their own Facebook networks, MySpace groups, and use LinkedIn and Plaxo for recruiting and business networking. However, linking together social networks and managing business relationships is still a work in progress.