Social Media and Search
Posted by Phil Kessler on March 23, 2009, 9:00 AM EDT
Search Engine results pages don't look the same as they did a few years ago. While websites still show up in the native results, the variety of of those results has increased dramatically. A typical search page may include a blog posts, Facebook links, forums, videos, postings about promotions and events, and wiki entries.
The path to optimizing a website no longer runs exclusively through meta tags and home page content. User generated content is creating a whole new world of options that search engines are using to validate their search results. By providing a variety of relevant, indexable content to the search engines, you can increase your online visibility.
Concourse Connect provides a number of options to start a community that not only provides brand promotion or customer support, but also give a whole new meaning to search engine optimization. Major search engines are indexing everything and customers are looking for you everywhere.
