Needs and Problems to Be Solved
Vermont Powder's needs were based on providing a web based experience around a shared passion. They fell into a number of broad categories as described below:
Mobile: Perhaps the most important feature of the system – how to harness the need to share the joy of participation while 3000 feet up on the top of a mountain. Vermont Powder gives enthusiasts the tools to document their experiences while they are happening and share them with friends.
Familiarity of Features: Social communicators have learned to use a variety of social tools over the last few years. It was important to the Vermont Powder folks that the tools be intuitive and easy to master, both on the web site and the mobile devices.
Revenue: ConcourseConnect can be configured in a variety of ways out of the box. Having the ability to create an ecosystem of businesses that surround a resort, and giving those businesses an easy way to interact with prospects and customers in a social way and in a focused environment, was important to maintaining the viability of the community.
Passionate Community: While there are a number of outlets that provide ski/snowboard/snowmobile conditions, it was important that Vermont Powder be used as the one place that provides everything that a visitor would need for their trip - conditions, events, business promotions, resort information and news. Sharing experiences with others, meeting new people and having a tool to document the trip allows this community to feed on the shared joy of experiencing the beauty of Vermont and the joy of the slopes.
The solution delivered by Concursive, built entirely on its standard, upgradeable components, achieves these needs for Vermont Powder.