Needs and Problems to Be Solved
Website Upgrade: Chaikin's website needed several new features, prominent among them, an e-Commerce capability, a sophisticated workflow engine to power new electronic products, and enterprise social networking and collaboration.
Customer Relationship Management: Chaikin required both a robust website and the means to understand how their customers were using it. To accomplish these tasks, Concursive deployed ConcourseSuite, and wrote a custom integration between it and the web site running ConcourseConnect. The integration makes the CRM system aware of all the significant happenings on the web site: customer registrations, click-throughs, and purchases. The CRM is then able to use this information to institute targeted email campaigns based on customer activity.
Workflow Engine: Chaikin's products often require registration and payment, which then results in the delivery of custom, real-time content from outside systems. ConcourseConnect and ConcourseSuite provide a sophisticated rules engine and workflow system which is able to modify user permissions in real time, and initiate contact with outside systems through an integration engine.
Ease of Managing Sophisticated Content: Chaikin's web site requires constantly changing content, including corporate blog, industry news, and new product information. Connect is used in this case as a content management system, where the customer is in control of frequently changing content.