Accounts FAQs
- What is the difference between a Lead, a Contact, and an Account?
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- A Lead is a raw prospect. You might have received their name from a trade-show, a Lead Supply company, or from word of mouth.
- A Contact is someone who has responded to some form of marketing you have performed. Examples would be responses to bulk mailings, email campaigns, or cold calls. They're not yet a paying customer, but they have expressed interest in your product or service.
- An Account is a paying customer. This is someone who is receiving your product or service and has given you some money in exchange.
- Why is it important to separate leads, contacts, and accounts?
- These are three distinct groups of people and you treat them very differently. Grouping them in this way helps you track things such as conversion rate as you move them through the sales pipeline. It also helps to group them this way to easily perform actions, like mass email marketing or customer surveys.
- Does an account have to be an organization?
- No, an account is a revenue generating contact. This contact could be a member of a large organization, or a single person business.
- Is there an ability to get the history of all the activities related to an account?
- History is recored automatically against an Account based on actions taken in the application, including activities completed/canceled, quotes created, tickets opened/closed, opportunities opened/closed, and other functions. Comment notes can also be attached.