Customer Relationship Management (CRM) is an industry term for software solutions that help organize your business through proper management of customer interactions. A CRM package helps you organize and manage all aspects of pre-sales, sales, and service relationships with your customers.
CRM itself may be divided into various categories, such as:
• | Operational CRM - automates basic business processes, for example call centers, sales force automation, and supply chain management. |
• | Analytic CRM - supports analysis of customer behavior and utilizes the customer and product-related information present in a database for marketing activities. |
• | Collaborative CRM - provides constant contact with customers, whether it is through e-mail, phone, web, or in person. |
A good CRM package helps you in the following ways:
• | Collates vital customer information |
• | Tracks order history for future use |
• | Provides global access to customer history |
• | Identifies new opportunities |
ConcourseSuite provides all these features.
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