What is Customer Relationship Management?

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Customer Relationship Management (CRM) is an industry term for software solutions that help organize your business through proper management of customer interactions. A CRM package helps you organize and manage all aspects of pre-sales, sales, and service relationships with your customers.

CRM itself may be divided into various categories, such as:

Operational CRM - automates basic business processes, for example call centers, sales force automation, and supply chain management.
Analytic CRM - supports analysis of customer behavior and utilizes the customer and product-related information present in a database for marketing activities.
Collaborative CRM - provides constant contact with customers, whether it is through e-mail, phone, web, or in person.

A good CRM package helps you in the following ways:

Collates vital customer information
Tracks order history for future use
Provides global access to customer history
Identifies new opportunities

ConcourseSuite provides all these features.