Understanding the Need for Customer Relationship Management

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Increasing competition and rapid advances in technology have made companies realize the importance of making customers their key focus. By focusing on customer relationships, companies can significantly enhance their ability to gain new customers, and retain existing ones. Improving customer relationships provides the following benefits to the company:

Establish and maintain customer rapport
Integrate processes, such as pre-sales and post-sales
Reduction in costs, by enabling efficient and automated order handling
Quick resolution of task related problems
Reduction of advertising costs by replacing advertising with direct/targeted customer marketing